The Attention Economy

Man, we are bad at this blog thing. But as we work toward our one year anniversary, we are going to reorganize and recommit in March to put in place a mature editorial strategy. Stay tuned.

In the meantime, we wanted to draw your attention to this latest article from the Harvard Business Review web site. Yes, it's about mindfulness - and in the coming weeks we'll work to put that term in context because mindfulness is just one aspect of achieving a life of purpose and balance. Positive psychology, emerging brain research and the parallels with Buddhist practices are equally important for helping to understand how mindfulness fits in.

So what, you're probably thinking, "I've got a business to run and need help making plan!" Well, as you follow that path, consider what you're up against:

"... we have entered what many people are calling the "attention economy." In the attention economy, the ability to maintain focus and concentration is every bit as important as technical or management skills. And because leaders need to absorb and synthesize a growing flood of information in order to make good decisions, they're hit particularly hard by this emerging trend."

We see this every day. Clients and prospects who are blurry-eyed due to competing priorities and data sources that affect their ability to focus. That's why the first step of every engagement is to discern to what extent a client/prospect is distracted and then put in place a plan that ensures they have the time to focus. Then... we move forward, together.

Check out this article and incorporate these practices into your work day. They will make a difference.