Merriam Webster's definition for "phenomenon" is a thing that is typically unusual but can be studied or observed. That's mindfulness folks.
Our only point would be that it isn't "unusual" - it's real. It's always been with us, but only now, as a result of the emerging research into how our brain and nervous systems work, do we understand that it's a real thing with serious benefits. Mindfulness can be studied and observed. These benefits can be both personal and professional.
But it's still hard - or can seem to be. And that's okay. So the charge is to acknowledge the challenge and the opportunity is to let go of all those thoughts and beliefs that prevent us from just trying. The thought presented for consideration here is that if you're serious about your business, it's time to give mindfulness a moment.